The number one – perhaps surprisingly – is The top two news websites have contrasting patterns. Zyro researched the top websites across several popular categories to see where the world is spending time online. with 24 billion visits and 2.8 billion hours spent on the site annually, beating Instagram’s 12.9 billion visits and 1.6 billion hours by quite some margin. The e-commerce giant Amazon is in 6th place in the U.S. When it comes to websites Americans spend most time on, it’s not too dissimilar to the world’s top 10, as Google, YouTube, Facebook, and Twitter still hold the top four spots. Tinder remains the one to beat in the dating category with 1.3 billion visits and 233 million hours spent on the dating platform each year. Global gaming platform Roblox beat out Twitch to the top spot in the video games category, recording 11 billion visits a year along with 2.9 billion hours. Yahoo is the world's top news and media site, with 5.7 billion hours spent on it annually. Every year the world spends a combined 422 billion hours on Google, YouTube, Facebook, Twitter, and Instagram.įive of the top 10 sites the world spends most time on are search engines : Google, Yahoo, Baidu of China, Yandex of Russia, and Naver of South Korea.
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